{"product_id":"whey-protein-concentrate","title":"Whey Protein Concentrate","description":"\u003ch6 class=\"p1\"\u003eProduct overview\u003c\/h6\u003e\n\u003cp class=\"p1\"\u003eChief Whey Protein Concentrate is sourced from 100% grass-fed Australian dairy herds, is highly bioavailable, and minimally processed to retain its natural nutrition and creamy taste. It’s rich in all the essential amino acids, especially leucine, which plays a key role in muscle protein synthesis and recovery. Unlike most plant proteins, whey contains all nine essential amino acids, making it a complete protein that’s easy for your body to digest and absorb.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eChief Whey Protein is a convenient way to increase your daily protein intake to support muscle maintenance, healthy body composition, sustained energy, appetite control, balanced blood sugar levels, and normal immune function.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003ePremium whey protein concentrate from Australian grass-fed dairy cows\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eNaturally occurring branched-chain amino acids to support normal energy metabolism and post-exercise recovery \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eNo amino spiking — no added inexpensive amino acids (such as glycine, glutamine or taurine) to artificially inflate protein content\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eMinimally processed to retain its natural nutrient profile\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eIndependently tested and free from added hormones, antibiotics, sweeteners, fillers, or sugar alcohols\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eMixes easily with water or milk, or add to smoothies, oats, or baking\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eTested to be free from hormones, antibiotics, and unwanted additives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch6 class=\"p1\"\u003eWhat sets Chief Whey Protein apart\u003c\/h6\u003e\n\u003cp\u003eNot all whey is created equal. Some whey proteins on the market are sourced from overseas dairy and may contain added fillers or undergo heavy processing. Chief Whey Protein offers a clean, real food option made with quality ingredients and suitable for the whole family.\u003c\/p\u003e\n\u003cp\u003eChief’s whey protein concentrate powder (WPC) undergoes less intensive processing than whey protein isolate, retaining more of the naturally occurring nutrients and bioactive compounds found in whey, such as immunoglobulins, lactoferrin, WPC also contains a higher concentration of vitamins and minerals naturally present in whey, helping to contribute to overall nutritional balance.\u003c\/p\u003e\n\u003ch6 class=\"p1\"\u003eBenefits of Whey Protein\u003c\/h6\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eA complete source of all 9 essential amino acids, including leucine, to support muscle protein synthesis, muscle function and recovery after exercise\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eSupports satiety for healthy weight management\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eEasy to digest and generally well tolerated\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eProvides amino acids needed for normal metabolic function\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eNaturally contains immunoglobulins and lactoferrin to support immune function\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eMinimally processed to retain its natural nutrient profile and natural creamy taste.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch5\u003eIngredients\u003c\/h5\u003e\n\u003cp class=\"p1\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cstrong\u003eUnflavoured\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e:\u003c\/strong\u003e\u003cbr\u003eAustralian Grass Fed Whey Protein Concentrate [Milk] (100%).\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eVanilla flavour\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e:\u003c\/strong\u003e\u003cbr\u003eAustralian Grass Fed Whey Protein Concentrate [Milk] (93.6%), Natural Vanilla Flavour (Natural Flavour Preparations, Acacia Fibre), Coconut MCTs, Monk Fruit Extract.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eChocolate flavour\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e:\u003c\/strong\u003e\u003cbr\u003eAustralian Grass Fed Whey Protein Concentrate [Milk] (88.1%), Alkalised Cocoa (8%), Raw Cacao Powder (2%), Acacia Gum, Monk Fruit Extract.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes not contain: \u003c\/strong\u003e\u003cspan data-sheets-root=\"1\"\u003eGluten free, Soy free, Keto friendly, No added sugar or sugar alcohols, No seed or vegetable oils, No amino spiking. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003eSuggested Use\u003c\/h5\u003e\n\u003ch6 style=\"margin-top: 0px;\"\u003eRecommended intake:\u003c\/h6\u003e\n\u003cp\u003e\u003cstrong\u003eFor best results:\u003c\/strong\u003e consume 1 serve (30g) per day. To reduce plastic, Chief doesn’t include a scoop - simply mix 4 heaped tablespoons.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eShake it: \u003c\/em\u003eMix 1 serve (30g) with 250–300ml of cold water or milk of your choice. Shake well and enjoy post-workout or as a high-protein snack.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBlend it: \u003c\/em\u003eAdd to smoothies with banana, berries, nut butter, oats, for a more filling option.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBake it:\u003c\/em\u003e Use in pancakes, muffins, or protein balls to boost the protein content of your favourite recipes.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMix it:\u003c\/em\u003e Stir into yoghurt, porridge, or overnight oats for an easy protein boost.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDrink it: \u003c\/em\u003eAdd to your coffee for a creamy protein boost! Here’s how to do it right: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eLet your coffee cool slightly (around 60–65°C) before adding whey. If it’s too hot, the protein can clump or curdle.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eMix your whey protein with a small amount of room temperature liquid first (e.g. a bit of milk or water) to make a smooth paste, then stir into your coffee.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eUse a frother to give it a delicious creamy foam!\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan data-sheets-root=\"1\"\u003ePlease note: This guidance is based upon a 15ml tablespoon which is the international standard. Most tablespoons in your kitchen drawer will be 10ml to 15ml. Note that 15ml is not 15g of powder and 20ml is not 20g of powder - weight depends on the density of what’s being measured.\u003c\/span\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch6\u003eCautions\u003c\/h6\u003e\n\u003cul style=\"margin-top: 10px;\"\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eIf pregnant, nursing or taking medications, consult a healthcare practitioner prior to use. \u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eStore in a cool dry place. \u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eDo not use if safety seal is broken or missing. \u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eKeep out of reach of children. \u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eAlways read the label and use as directed. If symptoms persist see your healthcare practitioner. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chief Nutrition","offers":[{"title":"900g \/ Smooth Chocolate \/ Powder","offer_id":42347192418379,"sku":"CB-WPC-DC-900","price":116.15,"currency_code":"NZD","in_stock":true},{"title":"900g \/ Creamy Vanilla \/ Powder","offer_id":42347192451147,"sku":"CB-WPC-CV-900","price":116.15,"currency_code":"NZD","in_stock":true},{"title":"900g \/ Unflavoured \/ Powder","offer_id":42347192483915,"sku":"CB-WPC-UNFL-900","price":116.15,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/2123\/2459\/files\/WheyProtein_Grouped.png?v=1776292580","url":"https:\/\/therastore.co\/products\/whey-protein-concentrate","provider":"TheraStore","version":"1.0","type":"link"}