Chief Nutrition
Born in Australia, Chief Nutrition is proudly Australian made and is family and employee owned. Built with passion, they are focused on healthy people and a healthy planet.
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Discover your new favourite snacks in this perfectly curated starter pack!
Over 2,000 Five Star Reviews!
"Provides me with longer lasting energy on those long rides"
Jens H.
"These bars are a total family favourite!"
Hannah F.
"Highly recommend to anyone looking to switch to a healthy option"
Ashish S.
"Very tasty, easy to carry for a quick snack"
Craig D.
Nothing Fake
Everything we do is free from artificial thickeners, fillers, preservatives, sweeteners and sugar alcohols.
Low Sugar
No more choosing between clean ingredients and great macros, we have both. Our whole range is low sugar.
Allergen Free
Our whole range is gluten free and soy free to avoid inflammation and promote gut health.
Just Real Food
All our products are packed with nutrients to keep you healthy, nourished and satisfied for longer.
About Chief Nutrition
Born in Australia, Chief Nutrition is proudly Australian made and is family and employee owned. Built with passion, they are focused on healthy people and a healthy planet. Based on science, these delicious products are formulated by health experts based on the latest research.
Made for #PackFlippers
Are you a Pack Flipper? You know, the person that looks at the back of the pack because they give damn about what they put in their body. We’re pack flippers too, in fact, it was flipping packs that made us want to start a health food company that actually made healthy food.
Trusted by the pros
Dr Naras Lapsys - Dietitian
“Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are not good for us. Chief really tick all the boxes.”
Jessica Turton - Dietitian
“Chief Bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these protein bars are made from real food, and the added bonus is that they taste delicious.”
Cliff Harvey - Nutritionist, Keto Researcher
“One of my ‘go-tos’ for a ketogenic diet. They’re convenient, they include collagen (which is great for my beaten up ol’ joints!) and MCTs to help you get into and sustain ketosis.”
Penny Benjamin - Nutritionist
“I’m always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts.”
