Chief Beef Bar (12 bars)
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Product overview
Whether you're out pumping it on the trails or just crushing it at the office, keep going strong with Chief Beef Bars - the high protein, low carb meat snack that can replace a meal if you're stretched for time. These clean-eating meaty treats are made using a traditional biltong recipe using 100% organic, grass-fed beef brisket and topside, then slow-dried to create the perfectly delicious, tender and easy to eat snack that's packed full of flavour and nutrients. All beef, with none of the nasties, Chief Beef Bars are the simple, satisfying savoury snack you've been looking for!
- Nature's original protein superfood: 100% organic, grass-fed, regeneratively farmed beef.
- 2 delicious flavours: Traditional (for a salt & vingear flavour) and Beef & Chilli (subtly smokey with a picante bite).
- Packed with protein providing over 18g per bar.
- Low carb (less than 4.6g per bar), Keto and Paleo-friendly.
- No hidden nasty ingredients & free from antibiotics and hormones.
Like jerky, but better!
Beef is a superfood but most meat snacks are ultra processed. Chief uses only clean ingredients that your body will recognise as real food. Unlike most jerky, Chief Beef Bars are naturally preserved just as our ancestors did with no added nitrates or nitrites (which are carcinogenic to the body). You won't find any cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG) in Chief Beef Bars either. Surprisingly, a lot of jerky is very high in sugar (upwards of 20%) but Chief Beef Bars have less sugar than a carrot, made up of complex carbs from a small amount of dried fruit for added vitamins. And because they're slow dried they're much more tender than jerky whilst retaining more essential nutrients. Plus, they taste like a delicious roast! Better is an understatement.
Nutrient dense real food
Chief Beef Bars are packed full of highly bioavailable protein, minerals and essential vitamins found only in animal products. Using only 100% organic, grass-fed Aussie beef, an incredible 80g of beef goes into each 40g bar - the only thing missing is the water weight. The slow drying process not only creates a more tender snack, but it also ensures over 90% of heat sensitive vitamins are retained such as B12 (each bar providing 51% of your daily intake!), B2 and B3. Beef is naturally high in easily absorbed heme iron needed for red-blood cell production to carry oxygen around the body.
Based on a time-tested recipe with a modern twist, Chief adds flavour like a chef. Using coconut aminos instead of soy, a smidge of salt and a splash of vinegar, with natural spices like paprika, cumin, onion powder, pepper, and nutmeg. Just a touch of dried cranberry provides the finishing touch adding just a hint of sweetness and fibre.
Ready when you are
Chief Beef Bars are the perfect snack on the move. You can keep them in the glovebox when you're on the go (heat won't affect them), in the pantry as a prep-free step to add additional protein to meals or in your bag or office drawer! Great as a pre or post workout snack, and kids love them too! They will last up to 10 months without refrigeration, but you can keep them in the fridge or freezer for a longer shelf-life. Combine with Chief Collagen Bars for a more complete meal when on the go.
Ingredients
Traditional: Organic Grass-fed Beef (80%), amaranth flour, cranberries, coconut aminos, vinegar, salt, spices (paprika, cumin, onion powder, garlic powder, pepper, nut meg), lactic acid.
Beef & Chilli: Organic Grass-fed Beef (80%), amaranth flour, cranberries, coconut aminos, vinegar, salt, spices (cayenne chilli, paprika, cumin, onion powder, garlic powder, pepper, nut meg), lactic acid. Medium Spice.
100% organic, grass-fed beef. Keto and Paleo friendly.
Does not contain: Antibiotics, growth hormones, gluten, dairy, nuts, soy, added sugars, vegetable oils, artificial colours, flavours, sweeteners, fillers or preservatives.
Suggested Use
Recommended intake:
Consume pre or post workout or between meals.
Cautions
- If pregnant, nursing or taking medications, consult a healthcare practitioner prior to use.
- Keep closed in dry place; avoid excessive heat.
- Do not use if safety seal is broken or missing.
- Keep out of reach of children.
- Always read the label and use as directed. If symptoms persist see your healthcare practitioner.
Discover clean snacking!
Like jerky, but better!
Unlike most jerky, we naturally preserve our beef just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG). A lot of jerky is surprisingly high in sugar (upwards of 20%!) but our products have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. Better is an understatement.
High Protein
Grass-fed
Low Carb
Zero Nasties
Nutrient Dense
Real food
Easy to Digest
No Antibiotics or Hormones
Made for Pack Flippers
Beef is a superfood but most meat snacks are ultra processed. You care about what goes into your food, and we do too. It's all about clean ingredients your body will recognise as real food.
About Chief Nutrition
Born in Australia, Chief Nutrition is proudly Australian made and is family and employee owned. Built with passion, they are focused on healthy people and a healthy planet. Based on science, these delicious products are formulated by health experts based on the latest research.
Trusted by the pros
Dr Naras Lapsys - Dietitian
Jessica Turton - Dietitian
Cliff Harvey - Nutritionist, Keto Researcher
Penny Benjamin - Nutritionist
FAQ's
Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).
All our meat is 100% organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised beef. We use brisket and topside sourced from family owned organic farms in QLD, Australia where cattle forage freely all year round.
It’s important to recognise that every time we cook food we “process” it. A whole food product is defined as “a food that has been processed or refined as little as possible and is free from additives or other artificial substances”. Our products are whole foods, not “processed meats”, because they’re made with high quality meat, with a few herbs and natural ingredients. They’re dried using a traditional process (which is healthier than cooking it at high temperature) without the ingredients found in “processed meats”.
When referring to "processed meats" what the experts are talking about are sausages, bacon, deli meats, canned meats and dried meats that contain harmful vegetable oils, too much salt, added nitrites and nitrates and other harmful additives.
This is a quote from one of advisors, Dr Naras Lapsys:
"I for one, would find it very difficult to ever categorise the meat sourced in Chief as 'processed meat'. It just is not. The meat is grass fed and cured without using any harmful nitrates or other potentially toxic chemicals. Furthermore, the curing process does not involve cooking the meat at high temperatures, a process that has been well established as producing very toxic products called advanced glycation end products or AGEs. So processed meat, it is not."
There's about 500mg of sea salt per bar, a twist of a salt shaker. They’re lower in salt than most dried meat products, and it’s important to remember beef has natural levels of salt which are effectively doubled when you dry it (i.e. take out the water).
If your Dr has told you to limit salt, then you should probably avoid these. These bars are minimally processed and free from all the ingredients that make other foods “ultra processed”.
Our beef range is designed for those looking for a high quality protein source on the move, but they're also a brilliant post workout recovery snack and great for those who just want a guilt free, savoury snack.
Yes! Our kids love the non chilli options which are perfect for kids and a great way to get some high quality protein into their diet. We have many customers tell us it's the only solid food they can get their kids to eat!
You should always check with your doctor. Some may warn you off dried meat during pregnancy because it's not cooked but there is nothing in our products that you would need to worry about while breastfeeding.
They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).
Meat is a staple of a keto diet but it’ll depend on what else you’re eating.
Our collagen bars are even more keto friendly as they’re high in good fats from nuts and MCT.
We can't give you that advice so you need to speak with your dietitian but we have had feedback from dietitians that all our products are suitable for diabetics.
No, they're made from real beef, not a plant based meat. We would highly recommend avoiding plant based meats which are ultra processed foods made with vegetable and seed oils.
The beef we use is Halal certified but our manufacturing is not Kosher or Halal certified yet. We are working on Halal certification as we already export other products to the Middle East.
The beef bars and biltong will last on the shelf for at least 9 months without refrigeration. The date on the product is a best before date, not an expiry date, which means it's a question of taste after that date. If you want them to last longer, they can be refrigerated or frozen.
Refrigerate once opened and consume within 3 days.
