Chief Nutrition

Chief Beef Bar (12 bars)

Rating: 4.82 out of 5 (256)

Fancy a new adventure in snacking when tackling your next adventure? Discover the simple beauty of a clean-eating, meaty treat to satisfy your savoury cravings!

$90.00
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Product overview

Whether you're out pumping it on the trails or just crushing it at the office, keep going strong with Chief Beef Bars - the high protein, low carb meat snack that can replace a meal if you're stretched for time. These clean-eating meaty treats are made using a traditional biltong recipe using 100% organic, grass-fed beef brisket and topside, then slow-dried to create the perfectly delicious, tender and easy to eat snack that's packed full of flavour and nutrients. All beef, with none of the nasties, Chief Beef Bars are the simple, satisfying savoury snack you've been looking for!

  • Nature's original protein superfood: 100% organic, grass-fed, regeneratively farmed beef.
  • 2 delicious flavours: Traditional (for a salt & vingear flavour) and Beef & Chilli (subtly smokey with a picante bite).
  • Packed with protein providing over 18g per bar.
  • Low carb (less than 4.6g per bar), Keto and Paleo-friendly.
  • No hidden nasty ingredients & free from antibiotics and hormones.
Like jerky, but better!

Beef is a superfood but most meat snacks are ultra processed. Chief uses only clean ingredients that your body will recognise as real food. Unlike most jerky, Chief Beef Bars are naturally preserved just as our ancestors did with no added nitrates or nitrites (which are carcinogenic to the body). You won't find any cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG) in Chief Beef Bars either. Surprisingly, a lot of jerky is very high in sugar (upwards of 20%) but Chief Beef Bars have less sugar than a carrot, made up of complex carbs from a small amount of dried fruit for added vitamins. And because they're slow dried they're much more tender than jerky whilst retaining more essential nutrients. Plus, they taste like a delicious roast! Better is an understatement.

Nutrient dense real food

Chief Beef Bars are packed full of highly bioavailable protein, minerals and essential vitamins found only in animal products. Using only 100% organic, grass-fed Aussie beef, an incredible 80g of beef goes into each 40g bar - the only thing missing is the water weight. The slow drying process not only creates a more tender snack, but it also ensures over 90% of heat sensitive vitamins are retained such as B12 (each bar providing 51% of your daily intake!), B2 and B3. Beef is naturally high in easily absorbed heme iron needed for red-blood cell production to carry oxygen around the body.

Based on a time-tested recipe with a modern twist, Chief adds flavour like a chef. Using coconut aminos instead of soy, a smidge of salt and a splash of vinegar, with natural spices like paprika, cumin, onion powder, pepper, and nutmeg. Just a touch of dried cranberry provides the finishing touch adding just a hint of sweetness and fibre.

Ready when you are

Chief Beef Bars are the perfect snack on the move. You can keep them in the glovebox when you're on the go (heat won't affect them), in the pantry as a prep-free step to add additional protein to meals or in your bag or office drawer! Great as a pre or post workout snack, and kids love them too! They will last up to 10 months without refrigeration, but you can keep them in the fridge or freezer for a longer shelf-life. Combine with Chief Collagen Bars for a more complete meal when on the go.

Ingredients

Traditional: Organic Grass-fed Beef (80%), amaranth flour, cranberries, coconut aminos, vinegar, salt, spices (paprika, cumin, onion powder, garlic powder, pepper, nut meg), lactic acid.

Beef & Chilli: Organic Grass-fed Beef (80%), amaranth flour, cranberries, coconut aminos, vinegar, salt, spices (cayenne chilli, paprika, cumin, onion powder, garlic powder, pepper, nut meg), lactic acid. Medium Spice.

100% organic, grass-fed beef. Keto and Paleo friendly.

Does not contain: Antibiotics, growth hormones, gluten, dairy, nuts, soy, added sugars, vegetable oils, artificial colours, flavours, sweeteners, fillers or preservatives. 

Suggested Use
Recommended intake:

Consume pre or post workout or between meals.

Cautions
  • If pregnant, nursing or taking medications, consult a healthcare practitioner prior to use.
  • Keep closed in dry place; avoid excessive heat.
  • Do not use if safety seal is broken or missing.
  • Keep out of reach of children.
  • Always read the label and use as directed. If symptoms persist see your healthcare practitioner.
Ligia C.

"Love the texture, the taste and the satiety it provides. It's so practical!! Like a meal in a bar."

Like jerky, but better!

Unlike most jerky, we naturally preserve our beef just as our ancestors did with no added nitrates or nitrites (carcinogenic preservatives). We also don't use cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG). A lot of jerky is surprisingly high in sugar (upwards of 20%!) but our products have less sugar than a carrot. And because they're slow dried they're much more tender than jerky and retain over 90% of heat sensitive vitamins such as B12. Better is an understatement.

High Protein

Packed full of nature's original protein, with over 18g of protein per bar to fill you up fast.

Grass-fed

We source our beef from family owned organic farms where cattle forage freely their whole lives.

Low Carb

Naturally low carb, with some complex carbs in the form of a small amount of dried fruit for vitamins.

Zero Nasties

We naturally preserve our beef just as our ancestors did, with no added nasties like nitrates or nitrites.

Nutrient Dense

Packed full of highly bioavailable protein, minerals and essential vitamins only found in animal products.

Real food

80g of beef goes into each 40g bar which is slow dried to remove the water weight. They're basically a steak.

Easy to Digest

Slow dried which makes them tender and easy to chew. This makes them easy to digest too.

No Antibiotics or Hormones

Free from antibiotics and growth hormones found in the majority of beef.

Made for Pack Flippers

Beef is a superfood but most meat snacks are ultra processed. You care about what goes into your food, and we do too. It's all about clean ingredients your body will recognise as real food.

About Chief Nutrition

Born in Australia, Chief Nutrition is proudly Australian made and is family and employee owned. Built with passion, they are focused on healthy people and a healthy planet. Based on science, these delicious products are formulated by health experts based on the latest research.

Trusted by the pros

Dr Naras Lapsys - Dietitian

“Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are not good for us. Chief really tick all the boxes.” 

Jessica Turton - Dietitian

“Chief Bars give me the proteins, nutrients, and energy that I need - while saving me time! I love that these protein bars are made from real food, and the added bonus is that they taste delicious.” 

Cliff Harvey - Nutritionist, Keto Researcher

“One of my ‘go-tos’ for a ketogenic diet. They’re convenient, they include collagen (which is great for my beaten up ol’ joints!) and MCTs to help you get into and sustain ketosis.” 

Penny Benjamin - Nutritionist

“I’m always looking for super easy yet tasty and filling snack and meal options to recommend my clients that are based on real food. Chief delivers on all accounts.”

Customer Reviews

Based on 256 reviews
89%
(228)
5%
(14)
4%
(11)
0%
(1)
1%
(2)
A
Anna H.
Beef bars

Beef Bars are my goto for travel. There nutritious, filling, and so easy to transport around.
Recently hiked the Tasmanian Overland Track, Hiked/ran around New Zealand and recently sailed around Phuket, i always carry Beef Bars on me.

P
Peter C.
Flavoursome protein hit

Nice soft flakey meaty texture, good flavour with slight acidic tinge. The best natural beef bar I've tried.

D
Darren B.
Beef bars

These bars are great,they are something that has been missing in the market for years,I've only ever had a choice of protein bars which my stomach can't handle or beef jerky,the fact that they don't require refrigeration is awesome you can put them in your gym bag or take them to work and have as a snack between lunch breaks,great tasting source of protein

A
Andrew S.
First Time Buyer

Great Bars. Super tasty and deliver on everything promised. One early afternoon sets me up for the rest of the day!

A
Andrew S.
Great non guilty Snack

First time buyer and super happy with these bars. Just enough chilli flavour to give you a bit of a kick.

FAQ's

Everyone asks us this and the best description we've heard is it's like a roast! If you like meat, you'll love these savoury bars (and our biltong too).

All our meat is 100% organic, grass-fed, grass-finished, added hormone free, antibiotic free and ethically raised beef. We use brisket and topside sourced from family owned organic farms in QLD, Australia where cattle forage freely all year round.

It’s important to recognise that every time we cook food we “process” it. A whole food product is defined as “a food that has been processed or refined as little as possible and is free from additives or other artificial substances”. Our products are whole foods, not “processed meats”, because they’re made with high quality meat, with a few herbs and natural ingredients. They’re dried using a traditional process (which is healthier than cooking it at high temperature) without the ingredients found in “processed meats”.

When referring to "processed meats" what the experts are talking about are sausages, bacon, deli meats, canned meats and dried meats that contain harmful vegetable oils, too much salt, added nitrites and nitrates and other harmful additives.

This is a quote from one of advisors, Dr Naras Lapsys:

"I for one, would find it very difficult to ever categorise the meat sourced in Chief as 'processed meat'. It just is not. The meat is grass fed and cured without using any harmful nitrates or other potentially toxic chemicals. Furthermore, the curing process does not involve cooking the meat at high temperatures, a process that has been well established as producing very toxic products called advanced glycation end products or AGEs. So processed meat, it is not."

There's about 500mg of sea salt per bar, a twist of a salt shaker. They’re lower in salt than most dried meat products, and it’s important to remember beef has natural levels of salt which are effectively doubled when you dry it (i.e. take out the water).

If your Dr has told you to limit salt, then you should probably avoid these. These bars are minimally processed and free from all the ingredients that make other foods “ultra processed”.


Our beef range is designed for those looking for a high quality protein source on the move, but they're also a brilliant post workout recovery snack and great for those who just want a guilt free, savoury snack.

Yes! Our kids love the non chilli options which are perfect for kids and a great way to get some high quality protein into their diet. We have many customers tell us it's the only solid food they can get their kids to eat!

You should always check with your doctor. Some may warn you off dried meat during pregnancy because it's not cooked but there is nothing in our products that you would need to worry about while breastfeeding.

They are very safe and in our personal experience we've found them to be great for pregnancy and breast feeding. In fact, high quality organic grass-fed beef is a fantastic supplement for mums who are growing human beings (and an important source of iron).

Meat is a staple of a keto diet but it’ll depend on what else you’re eating.

Our collagen bars are even more keto friendly as they’re high in good fats from nuts and MCT.

We can't give you that advice so you need to speak with your dietitian but we have had feedback from dietitians that all our products are suitable for diabetics.

No, they're made from real beef, not a plant based meat. We would highly recommend avoiding plant based meats which are ultra processed foods made with vegetable and seed oils.

The beef we use is Halal certified but our manufacturing is not Kosher or Halal certified yet. We are working on Halal certification as we already export other products to the Middle East.

The beef bars and biltong will last on the shelf for at least 9 months without refrigeration. The date on the product is a best before date, not an expiry date, which means it's a question of taste after that date. If you want them to last longer, they can be refrigerated or frozen.

Refrigerate once opened and consume within 3 days.