Chief Beef Bar

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Fancy a new adventure in snacking when tackling your next adventure? Discover the simple beauty of a clean-eating, meaty treat to satisfy your savoury cravings!


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Product overview

Whether you're out pumping it on the trails or just crushing it at the office, keep going strong with Chief Beef Bars - the high protein, low carb meat snack that can replace a meal if you're stretched for time. These clean-eating meaty treats are made using a traditional biltong recipe using 100% organic, grass-fed beef brisket and topside, then slow-dried to create the perfectly delicious, tender and easy to eat snack that's packed full of flavour and nutrients. All beef, with none of the nasties, Chief Beef Bars are the simple, satisfying savoury snack you've been looking for!

  • Nature's original protein superfood: 100% organic, grass-fed, regeneratively farmed beef.
  • 2 delicious flavours: Traditional (for a salt & vingear flavour) and Beef & Chilli (subtly smokey with a picante bite).
  • Packed with protein providing over 18g per bar.
  • Low carb (less than 4.6g per bar), Keto and Paleo-friendly.
  • No hidden nasty ingredients & free from antibiotics and hormones.
Like jerky, but better!

Beef is a superfood but most meat snacks are ultra processed. Chief uses only clean ingredients that your body will recognise as real food. Unlike most jerky, Chief Beef Bars are naturally preserved just as our ancestors did with no added nitrates or nitrites (which are carcinogenic to the body). You won't find any cheap fillers like maltodextrin or hydrolysed vegetable proteins (high in MSG) in Chief Beef Bars either. Surprisingly, a lot of jerky is very high in sugar (upwards of 20%) but Chief Beef Bars have less sugar than a carrot, made up of complex carbs from a small amount of dried fruit for added vitamins. And because they're slow dried they're much more tender than jerky whilst retaining more essential nutrients. Plus, they taste like a delicious roast! Better is an understatement.

Nutrient dense real food

Chief Beef Bars are packed full of highly bioavailable protein, minerals and essential vitamins found only in animal products. Using only 100% organic, grass-fed Aussie beef, an incredible 80g of beef goes into each 40g bar - the only thing missing is the water weight. The slow drying process not only creates a more tender snack, but it also ensures over 90% of heat sensitive vitamins are retained such as B12 (each bar providing 51% of your daily intake!), B2 and B3. Beef is naturally high in easily absorbed heme iron needed for red-blood cell production to carry oxygen around the body.

Based on a time-tested recipe with a modern twist, Chief adds flavour like a chef. Using coconut aminos instead of soy, a smidge of salt and a splash of vinegar, with natural spices like paprika, cumin, onion powder, pepper, and nutmeg. Just a touch of dried cranberry provides the finishing touch adding just a hint of sweetness and fibre.

Ready when you are

Chief Beef Bars are the perfect snack on the move. You can keep them in the glovebox when you're on the go (heat won't affect them), in the pantry as a prep-free step to add additional protein to meals or in your bag or office drawer! Great as a pre or post workout snack, and kids love them too! They will last up to 10 months without refrigeration, but you can keep them in the fridge or freezer for a longer shelf-life. Combine with Chief Collagen Bars for a more complete meal when on the go.

Traditional: Organic Grass-fed Beef (80%), amaranth flour, cranberries, coconut aminos, vinegar, salt, spices (paprika, cumin, onion powder, garlic powder, pepper, nut meg), lactic acid.
Beef & Chilli: Organic Grass-fed Beef (80%), amaranth flour, cranberries, coconut aminos, vinegar, salt, spices (cayenne chilli, paprika, cumin, onion powder, garlic powder, pepper, nut meg), lactic acid. Medium Spice ▪▪▫
Does not contain: 100% organic, grass-fed beef. Keto and Paleo friendly. Free from antibiotics, growth hormones, gluten, dairy, nuts, soy, added sugars, vegetable oils, artificial colours, flavours, sweeteners, fillers or preservatives.
Suggested Use
Recommended intake:
Consume pre or post workout or between meals.
  • If pregnant, nursing or taking medications, consult a healthcare practitioner prior to use.
  • Keep closed in dry place; avoid excessive heat.
  • Do not use if safety seal is broken or missing.
  • Keep out of reach of children.
  • Always read the label and use as directed. If symptoms persist see your healthcare practitioner.

About Chief

Born in Australia, Chief is proudly Australian made and is family and employee owned. Built with passion, they are focused on healthy people and a healthy planet. Based on science, these delicious products are formulated by health experts based on the latest research.

How to read food labels

Chief Collagen Protein Granola Recipe

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