Beet It

Beet It Sport Nitrate 400 Shot

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Made from award-winning natural nitrate products, used by the world's sporting elite.


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Product overview

Beet-It Sports Shots are the most convenient way to supplement with nitrates! Derived solely from concentrated beetroot juice, these shots consistently contain an adequate dose of dietary nitrate per serving, making them the best source of concentrated beetroot juice product on the market.

  • Beet It Sport Nitrate 400 shots provides 400 mg of dietary nitrate per 70 mL shot.
  • Used by the pros to support intermittent exercise performance, time-trial performance and time to exhaustion in endurance exercise.
  • Beetroot supports and balances healthy blood pressure levels.
Why Beet It Sport?

Over the last decade, Beet It's beetroot juice has been independently tested by over 300 universities worldwide. It is the gold standard natural nitrate supplement most trusted by the world's sporting elite.

  • Consistent nitrate. Beet It Sport is the only beetroot juice brand that delivers consistent and meaningful doses of dietary nitrate per serving.
  • Beetroot only. Only dietary nitrate derived solely from concentrated beetroot juice is used. You won't find any preservatives, additives or artificial ingredients here!
  • Informed Sport certified. Beet It Sport products carry the Informed-Sport logo, which means they have been tested by LGC's world-class sports anti-doping lab to ensure product trust and integrity. With Informed-Sport, athletes can be confident their reputation is in safe hands.
How does it work?

After consuming nitrate-rich beetroot juice, nitrate is absorbed into the bloodstream, taken up by the salivary glands, and bacteria in the mouth converts it into nitrite. Nitrite is then swallowed, absorbed into the bloodstream, and transported around the body to be converted to nitric oxide in the blood and organis, including muscle.

Nitric oxide is essential for several physiological processes that influence exercise performance. This includes vasodilation, which is the widening of the blood vessels, and muscle contractability, or an increase in the force of contraction. A key effect of dietary nitrate is that it reduces the oxygen demand of exercise. This means that muscles do not need as much oxygen to maintain a given work rate, thereby supporting exercise efficiency, fatigue resistance, and exercise performance.

Concentrated beetroot juice (98%), lemon juice (2%); made from concentrates.
Does not contain: No added preservatives, colourings, or flavourings. 100% vegan.
Suggested Use
Recommended intake:
Consume 1 or 2 shots one to three hours before training and up to six days before a competition.
  • If pregnant, nursing or taking medications, consult a healthcare practitioner prior to use.
  • Keep closed in dry place; avoid excessive heat.
  • Do not use if safety seal is broken or missing.
  • Keep out of reach of children.
  • Always read the label and use as directed. If symptoms persist see your healthcare practitioner.

Backed by science

In 1998, three scientists by the names of R. Furchogott, L. Ignarro, and F. Murad were awarded the Nobel Prize for their discovery of the importance of nitric oxide. Beet It shots have been independently used in over 300 published medical and sports performance research papers since 2009. The research has focused on endurance, multi-sprint, strength and power, altitude and health.

Soil Association certified

Beet It Organic products are certified by the Soil Association, which provides you with the assurance that these products meet some of the highest available organic standards.

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