Whey Protein Concentrate

Product overview

Chief Whey Protein Concentrate is sourced from 100% grass-fed Australian dairy herds, is highly bioavailable, and minimally processed to retain its natural nutrition and creamy taste. It’s rich in all the essential amino acids, especially leucine, which plays a key role in muscle protein synthesis and recovery. Unlike most plant proteins, whey contains all nine essential amino acids, making it a complete protein that’s easy for your body to digest and absorb.

Chief Whey Protein is a convenient way to increase your daily protein intake to support muscle maintenance, healthy body composition, sustained energy, appetite control, balanced blood sugar levels, and normal immune function.

• Premium whey protein concentrate from Australian grass-fed dairy cows
  
• Naturally occurring branched-chain amino acids to support normal energy metabolism and post-exercise recovery 
  
• No amino spiking — no added inexpensive amino acids (such as glycine, glutamine or taurine) to artificially inflate protein content
  
• Minimally processed to retain its natural nutrient profile
  
• Independently tested and free from added hormones, antibiotics, sweeteners, fillers, or sugar alcohols
  
• Mixes easily with water or milk, or add to smoothies, oats, or baking
  
• Tested to be free from hormones, antibiotics, and unwanted additives

What sets Chief Whey Protein apart

Not all whey is created equal. Some whey proteins on the market are sourced from overseas dairy and may contain added fillers or undergo heavy processing. Chief Whey Protein offers a clean, real food option made with quality ingredients and suitable for the whole family.

Chief’s whey protein concentrate powder (WPC) undergoes less intensive processing than whey protein isolate, retaining more of the naturally occurring nutrients and bioactive compounds found in whey, such as immunoglobulins, lactoferrin, WPC also contains a higher concentration of vitamins and minerals naturally present in whey, helping to contribute to overall nutritional balance.

Benefits of Whey Protein

• A complete source of all 9 essential amino acids, including leucine, to support muscle protein synthesis, muscle function and recovery after exercise
  
• Supports satiety for healthy weight management
  
• Easy to digest and generally well tolerated
  
• Provides amino acids needed for normal metabolic function
  
• Naturally contains immunoglobulins and lactoferrin to support immune function
  
• Minimally processed to retain its natural nutrient profile and natural creamy taste.

Ingredients

Unflavoured:
Australian Grass Fed Whey Protein Concentrate [Milk] (100%).

Vanilla flavour:
Australian Grass Fed Whey Protein Concentrate [Milk] (93.6%), Natural Vanilla Flavour (Natural Flavour Preparations, Acacia Fibre), Coconut MCTs, Monk Fruit Extract.

Chocolate flavour:
Australian Grass Fed Whey Protein Concentrate [Milk] (88.1%), Alkalised Cocoa (8%), Raw Cacao Powder (2%), Acacia Gum, Monk Fruit Extract.

Does not contain: Gluten free, Soy free, Keto friendly, No added sugar or sugar alcohols, No seed or vegetable oils, No amino spiking.

Suggested Use

Recommended intake:

For best results: consume 1 serve (30g) per day. To reduce plastic, Chief doesn’t include a scoop - simply mix 4 heaped tablespoons.

Shake it: Mix 1 serve (30g) with 250–300ml of cold water or milk of your choice. Shake well and enjoy post-workout or as a high-protein snack.

Blend it: Add to smoothies with banana, berries, nut butter, oats, for a more filling option.

Bake it: Use in pancakes, muffins, or protein balls to boost the protein content of your favourite recipes.

Mix it: Stir into yoghurt, porridge, or overnight oats for an easy protein boost.

Drink it: Add to your coffee for a creamy protein boost! Here’s how to do it right: 

• Let your coffee cool slightly (around 60–65°C) before adding whey. If it’s too hot, the protein can clump or curdle.
  
• Mix your whey protein with a small amount of room temperature liquid first (e.g. a bit of milk or water) to make a smooth paste, then stir into your coffee.
  
• Use a frother to give it a delicious creamy foam!

Please note: This guidance is based upon a 15ml tablespoon which is the international standard. Most tablespoons in your kitchen drawer will be 10ml to 15ml. Note that 15ml is not 15g of powder and 20ml is not 20g of powder - weight depends on the density of what’s being measured.

Cautions

• If pregnant, nursing or taking medications, consult a healthcare practitioner prior to use. 
  
• Store in a cool dry place. 
  
• Do not use if safety seal is broken or missing. 
  
• Keep out of reach of children. 
  
• Always read the label and use as directed. If symptoms persist see your healthcare practitioner.